Research methodologies – Analysis of the definition

Man has always been curious to know about himself and his surroundings. Every individual is keen to be able to distinguish between reality and falsehood but more than often his or her thirst for the truth is left unquenched. The reason for this is that the methods or ways he or she is using to dig out the truth are not trustworthy. This happens because unfortunately our societies and cultures do not encourage social research. Rather people prefer to sit back at home and rely on alternative sources which are not based on any scientific methods or researches. There are different ways and means through which we acquire knowledge. This knowledge may be highly scientific or know how about routine things. The best of all the sources of knowledge is social research. Social research is defined as a collection of methods people use systematically to produce knowledge. It is more structured organized and systematic process than the knowledge based on alternative sources. It rarely happens that we use social research in order to find the answer to our every day questions rather we use alternative sources of knowledge. These sources could be: 1) the word of the authority, 2) traditions, 3) common sense, 4) media myth, 5) personal experiences. All these sources are weaker as compared to social research. We use these sources only because we lack motivation to find out the reality. Just out of our laziness we decide to rely on these sources of knowledge. To speak of the word of authority as a source of knowledge it is not at all a reliable one. By authority we mean parents, or government, chief executive of any firm or any body who is authoritative. The authority who ever it may be (parents, government, etc.) would mould the truth in a way which is better for itself. The authority is always biased in one of the other manner. We can find many different examples to satisfy the above argument, for instance state owned TV channels keep on giving biased statements about the government policies. They always side with the government and appose the opposition. In Pakistan PTV Khabarnama is the final word for a layman but those who are exposed to other sources of knowledge would agree that PTV Khabarnama is full of prejudices and exaggerations. A secondary example could be that of teachers, young children are so much influenced by their teachers that even if the teacher has committed a spelling mistake they would insist in front of any other person teaching them that their teacher is right. Another weak source of knowledge is traditions. Especially in those areas of the world where literacy rate is low and education is less people blindly follow traditions. Whenever they are facing a problem they would want to look up to the traditional solution. For instance when some one looses hair he or she never goes to a doctor rather sits at home and apply all kinds of hair oils recommended by grandmothers. In extreme cases people blindly follow superstitions which have no scientific arguments. Traditions vary from culture to culture. Something which is considered to be right in the eastern culture might be considered wrong in the western culture therefore traditions cannot be taken as an authenticated source of knowledge. Common sense is another way by which people tend to find answers to their questions or solutions to their problems. This is the most commonly used source of knowledge. Over time human beings learn many things which later become a part of their common sense, more than any other thing they would rely on their common sense. For example if some has launched a new product in the market and has met over whelming success, he or she would increase the production out of common sense. However it might be the case that the initial success was only a result of ‘fancy sales'. Research would have helped him to reach to a conclusion that should he or she have increased the sales or not. Some times common sense proves to be right but at others it does not therefore it can not be relied upon. Media is a great source of information and henceforth knowledge. It has to be taken into consideration that media does not only inform or entertain people it also moulds public opinion about a certain thing. Formation of ideas is one of the major jobs of media. Media might be books, newspapers, TV or anything which comes under the caption of mass communication. Media is very powerful as it leaves an impact on the minds of the people. This way media has created many myths. A layman does not even questions that whether what media shows is truth or falsehood. There are many things we claim to know about, but have never come across them face to face. The knowledge we have about them is through media. It could be a place, a human being, a product, or even any concept. For instance, no one has ever met a Ginny but even a child has a concept that a ginny is huge, horrible looking, with big teeth and big ears. This concept has been learnt from the media in this case story books and cartoons for the children. Another example is that CNN never shows Israel as an aggressor state as a result an average American does not even know that Israel is an aggressor state. On the other hand research and historical facts show that Israel has been unfair with Palestinians. The weakest source of knowledge is personal experience but we as human beings believe it to be the strongest. No individual is ready to say that what he has seen with his naked eyes could be wrong or a misunderstanding. He or she would base his future decisions in that perspective. For example if one goes to a restaurant and has the chance to have a dish which he or she finds delicious, that individual would subconsciously keep believing that this particular restaurant sells tasty food. On the other hand if some individual goes to the same restaurant but does not get the chance to have a tasty dish would believe that the restaurant sells rotten food. However both the individuals might not have experienced the truth. Truth could only be experienced through research, which is going to the restaurant again and again and taking the viewpoint of the people coming there over and over again. The above arguments prove that truth or reality can be revealed only through research. All the alternative sources of knowledge that we use are weak. They can be used but they cannot be relied upon. In order to make worthwhile and professional decisions we can just not depend upon these alternative sources. We have to carry out a social research in order to find out the truth about a certain thing. the reason is that research is always based on facts and figures, it is organized and systematic so it cannot fail. Research does not condemn the alternative sources of knowledge rather it uses them in an organized manner with research process, facts and figures to dig out the truth.

Chris McCandless Essay

McCandless wanted to live an independent and self-reliant life. As a child, he grew up in a materialistic and dysfunctional family. Although he had a close relationship with his sister, Carine, Chris preferred isolating himself. It was unimaginably difficult for Chris to have a relationship with his father after he had found out about his father’s second family. Chris’s mother, Billie, didn’t have much of a relationship with him either. For Chris, being alone was normal and part of his every day routine. As he got older he wanted more and more to live on his own and be in the wild. Chris and his family would go to the mountains every year to visit which gave Chris this love for nature. He wanted to live in his own Utopia, in the wild. McCandless wasn’t careless or delusional. He was determined, and focused on his task at hand; to, in his own words, â€Å"no longer be poisoned by civilization, and walk alone to become lost in the wild. † He met many people through-out his travels towards Alaska, but didn’t stay too long to become attached to them. On April 28, 1992, James Gallien gave Christopher McCandless a ride to the Stampede Trail in Alaska where Christopher set out to begin in journey into the wild. This was the last date that anyone ever saw Christopher McCandless alive. Walking into Denali National Park with a . 22 caliber rifle and a 10 pound bag of rice isn’t necessarily ridiculous, but expecting to survive an entire summer off nothing but the land and wild game certainly is. Chris read many books by his favorite, Jack London being one. Jack wrote a book about the wild and the dangers of being in it, which is where Chris got some inspiration from. Chris carved the phrase â€Å"Jack London is king† in a tree stump near his campsite.. Chris writing that phrase shows that his quest went farther than finding himself. Chris wanted a connection with nature. He did what he was striving for and although his ending was tragic, he still did it by himself and without anyone or anything.

Entreprenuerism Essay Example | Topics and Well Written Essays - 1500 words - 1

Entreprenuerism - Essay Example The researcher states that there are many facts, that to be understood from the interview with Jay Townsend, who is a mediocre entrepreneur in New York City. The main factor which attracted the researcher to him was the amount of energy and high spirit embedded in this charismatic business man. The researcher states that it is like he is seeing the same young man, who has started his venture in an adverse business environment with all positive energy and determination. Generally speaking, it can be understood that an entrepreneur is not a normal man, but one with exceptional courage, will power, creativity and dynamic personality. He has this ever sparking aura in him that attracts people around him to perform things which are productive and positive. It can be analyzed that starting a venture can be relatively easy, than making it a successful business firm in the competitive market. The researcher learnt from Jay that being optimistic and realistic is the key elements to be a succe ssful entrepreneur. â€Å"Successful entrepreneur has fire in the belly to get going, but are also realistic and practical. They are not emotionally attached to their business idea.† To make a business run successfully needs a lot of patience and understanding of customer needs and wants. One should be ready to suffer losses and failures and consequently to rise ahead in the future with a long term success and prosperity. No business is a cake walk, but a tremendous team work and significant risk taking can make it an adventurous experience.

St Francis of Assisi and Abraham Essay Example | Topics and Well Written Essays - 750 words

St Francis of Assisi and Abraham - Essay Example He began to think about a career in the military seriously. During his tenure in the military, He was affected by many dreams which led him to think seriously about eternal life. Francis slowly began to lose interest in the wordily life and soon submitted his life for the sake of lord and the poor (Knight). Abraham is considered a s the father of Judaism, Christianity and Islam. Abraham is considered as a hero who has stood the test of time. His name is honoured all over the world. The story of Abraham is a fascinating one. It is filled with challenges, travels and great drama. When we look back to his life, we can see that he had an absolute certainty that there is only one God. More than that, another aspect in Abraham's life is his kindness. Abraham was an entertainer for the travelers. His tent was always open for the travelers. He would even interrupt the lord for the sake of the travelers. His kindness towards others is renowned. He was born into a world where the holy one was forgotten. He questioned his father's deeds because of idol worship. Abraham always carried a conviction that something is wrong with his fathers reasoning as well as his family and his neighborhood. He had absolute belief in the creator that could neither be seen, touched, or encompassed. When the lord spoke to him about leaving his home, he complied ecstatically (Peltz). On comparing the lives of Abraham and St Francis, we can see some similarities. Both were born to wealthy business families. And later was thrown out of their families for speaking against the traditions. Both of these personalities threw their worldly life on the behest of the lord. In the case of Abraham, God directly spoke to him about the endeavors he had to undertake in the future. Whereas in the case of Francis, god spoke to him through dreams. Both these persons undoubtedly are super stars in their own sense. Abraham forgot not only his country and acquaintances, but also his father's house, to go to a terrain which lord had shown him by heavenly stimulation. Pushing to the side any barrier, he pushed on to win the price of his divine call. Conforming himself to him who, though wealthy, for our sake became underprivileged, he relieved himself of a serious weight of material belongings so as to pass easily through the contracted door. He dispersed his affluence to the poor so that his righteousness might continue everlastingly. This is absolutely true as in the case of St Francis. He too rebelled against his father after a divine call was received by him from the lord. Throwing away wealthy possessions and embracing the poor and the downtrodden was more enjoyable for Francis rather than enjoying the pleasures of the world once he lived upon. Even though there are lots of similarities between the lives of Abraham and Francis, difference exists. Abraham lived a long life when compared with St Francis of Assisi. He was instrumental in the origin of generations. The 12 tribes of Israel originated from Abraham. He was more inclined to the Lord that he spoke to him directly and also got the reply from above. St Francis was a mystic who created vibrations to the souls through his hardcore love and dedication to the lord. His companions were lepers whom he considered the most gifted creations in the whole universe. Approaching the land of revelation, St Francis presented his own body as a

CAPM Assignment Example | Topics and Well Written Essays - 1000 words - 3

CAPM - Assignment Example An investment of risky investment calls for compensation of the respective investor for the time and money devoted to the investment. Typically, the time value of money is symbolized by risk free (rf) in the formula. This is meant to reimburse an investor for investing money for some period of time. On the other hand, the risk measures the amount of reparation that is needed by an investor for taking an additional risk. It is computed by taking the beta that measures the return of the asset in the market over a period and market premium. Other assumptions of the model are: there is perfect competition in the market and, therefore, an individual cannot affect any price of an asset by selling or buying. All the investors have the same information regarding the availability of the securities prices and their respective risks involved. All investors in the market have an idea of making decisions based on variances and expected returns of the portfolios they desire to invest. It should be noted that beta indeed measures the amount of risk that is involved in investing in a particular stock in relation to the market risk. For example, if the market beta is 1 and an investor’s security has a beta of 2, it would be riskier than an investor’s security of 0.25. The theory postulate that expected return of a portfolio is equal to risk free security plus a risk premium then multiplied by systematic risk of the asset. Ra = rf + Beta (rm –rf). For example in the market, the risk free rate =4%, the beta of the stock = 2 and market return is 12% over time, the expected return of the stock will be 4%+2(12%-4%) =20%. The beta, therefore, provides an answer to the risk return relationship. CAPM model provides a vital account for pricing the debt and equity. This is because it takes into consideration factors like risk free rate that is

20th Century American Liberalism Essay Example | Topics and Well Written Essays - 1000 words

20th Century American Liberalism - Essay Example However, these ideas were challenged, asserted or weakened by the modern philosophers such as David Ricci and Will Kymlyika as they introduced new thoughts and beliefs with regards individualism, behaviorism and equality in the field of political philosophy.David Ricci, a leading philosopher in the previous century, argued that many political scientists have produced a plethora of literature only to improve their possibilities of tenure and thus, sacrificed rationality in their search of novelty which can give a scholar quick fame and prove her worth in her field. Ricci also argued in his essay Behavioral Persuasion that the rise of behavioral science brought about the decline of political philosophy (Ricci 150). He also contends that the quantity of work on the field of behavioral science has not produced real breakthroughs and that the behavioral scientists failed to see how systems in politics function. This, according to Ricci, resulted to the field's ethical shortcomings as expe rts in this area studied pseudo-politics and not real politics nor moral agendas applied to the field of politics.... This clearly means that if there is a conflict between individual and collective rights, individual rights should prevail (Kymlicka 122) . Although Kymlica's contentions have their precedence in the works of Rawls especially the pairs of moral principles Rawls suggested in his works, their ideas on individualism do not take parallel paths. In Rawls lecture titled Powers of Citizens and Their Representation, Rawls argued that democratic institutions usually lead to pluralism as our differences and diversity, groupings and ethnic variety often results to divergence in opinions (Rawls 47-88). He added that citizens will mostly disagree on their ideas with regards moral and political question but this pluralism is 'reasonable' in modern society. However, Kymlicka clearly argued that in the conflict of individual and 'plural' rights, the rights of an individual should prevail. This does not mean, nevertheless, that Rawls does not advocate respect of an individual opinion. As a matter of fact, Rawls contends that it is unreasonable to unwillingly acknowledge the claims of others (Rawls 51). For Rawls, disparate philosophies are results of freedom and this should be viewed positively as this lead to a diversity of 'comprehensive philosophical and religious doctrines about the nature of the good or ultimate value'. If this difference leads to arguments, Rawls suggest that these altercations should be viewed favorably as it is always difficult to reach a consensus (Rawls 56-57). On the topic of moral psychology, we will find that Ricci and Rawls have totally disparate assertion. While Ricci 'blames' behaviorism on what he claims as the culprit for

Global Trade Distribution Processes Dissertation

Global Trade Distribution Processes - Dissertation Example The company continues to enter new geographical markets is expanding its presence in already existing markets. The company use a distinct strategy concerning entry into a market for every new market and aims to promote the sale of its jewelry products and establish itself in a very short time with efficient brand positioning in the market. In markets that are well developed, PANDORA develops its market presence by using the current retail outlets that are available to it. However, in emerging markets, the company uses branded points of sale of the company, which are directly operated, and franchise in nature. For example, in 2009, PANDORA was able to gain access to a variety of markets and also prepared an entry into other markets. The markets included-Croatia, Indonesia, China, UAE, Turkey, Taiwan, Serbia, South Korea, Ukraine, Philippines, Japan, Malaysia, Italy, and Russia. A number of the markets were recorded to have high market potentials. In each of the potential markets in the different countries, PANDORA adopted different strategies to enter the market. In Russia for instance, PANDORA gained entry into the market by entering into a Master Distribution and Franchise Agreement with the country. It was programmed in such a way that the expansion of the retail market was based on a cluster strategy linked to geographical locations with an aim of optimizing the exposure of the brand. The focus was initially placed on St. Petersburg and Moscow and in 2010, 6 other concept stores were unveiled. PANDORA gained entry into the Italian market in July 2010.This was a big step because by doing so, it had gained entry into a market that is termed as Europe’s biggest market for fine jewelry. The company was based in Milan, their strategy involved visual merchandise and a team of sales representatives with an aim of covering the market through the use of points of sale that are a multi-brand. PANDORA was planning to sell products through 362 white stores, 70 silver stones, 7 gold stores, 1 concept store, and 12 shop-in-shops.

The First $20 Million Is Always the Hardest Movie Review

The First $20 Million Is Always the Hardest - Movie Review Example This interesting movie shows the behavior of the market. It makes it easy to see how the performance in real life through a movie. To be an entrepreneur is not an easy thing it requires many things, but above all, you have to be hardworking, smart and innovative to stay ahead of your competitors. This movie revolves around people who want to create a niche in the tough market, but they face many challenges. When Andy quits his job as a marketer because he did not find the job interesting, he finds another job in a research company. Benoit gives him a pc to sell at a cost of $99, but it proves to be a tall order. He quickly finds a team consisting of Alisa who is an artist, Salman Fard, Darrell and Curtis. They together form a team to ensure they cut a niche in the market to sell their product. The strategies they employ are similar to the ones suggested by Michael E. Porter, who suggests strategies to employ whenever a business faces competitive forces. Michael suggests that, a business is faced by the following competitive forces; the threat of new entrants in the market, bargaining power of buyers, threats of substitute product or services, bargaining power of suppliers, and rivalry among existing competitors. It is evident that Andy and his team face similar competitive forces in their quest to sell their product in competitive market with the ones named by Michael. For example, they find that they cannot sell their product at a cost of $99 because it is expensive and nobody will buy it.

Merger & Acquisitions Essay Example | Topics and Well Written Essays - 750 words

Merger & Acquisitions - Essay Example Toronto Dominion Bank (TD) Bank on the other hand is also a multinational bank situated in Canada. It offers multinational banking and financial services and its market capitalization makes it the second largest bank in Canada. TD has four main divisions that is, Canadian Retail Banking, US retail Banking, wholesale Banking and Wealth Management insurance. It is evident that this bank has many branches in the US than in Canada and is focused on expanding its US retail banking business. TD bank consists of the shareholders, board of directors who appoint cooperate governance committee, the human resource committee, the audit committee, the risk committee as well as the management. TD bank consists of almost 79,000 team members. With globalization, there has been great development in the international banking as cross boarder capital movement as well as the unification of financial institutions across the globe. Many banks across the world have had a hard time to cope with constant cha nges and intense competition in the banking sector and this has led to many banks merge so as to cope with the competitive global economy. A merge can be defined as the buying of one company by the other or the unification of two or more banks to form one new bank with an aim of achieving mutual benefits. The reason why TD bank and Wells Fargo should merge is because unifying will enable the banks restructure their entrepreneurial work and look deeply into their strategies of wealth and insurance, personal and commercial banking, wholesale banking and community banking. Wells Fargo services $ 1.8 trillion in home mortgaging. The merging will help the companies provide financial goals by offering financial services to the customers. According to Sylvia Reynolds, Wells Fargo’s marketing director, showing stability to the customers will enable the customer’s earn the company’s trust and this may be acquired through re-shaping and changing some policies to best serv e the customers’ needs (Adubato 2011). The merging will therefore lead to restructuring the companies’ policies towards offering qualitative and quantitative services to their customers. Through the merge, the size of the Well and TD banks will increase. Their production procedures will be rationalized and the banks will be efficient in terms of providing services. The banks will increase the margin of interest rates on loans and deposits in the retail banking market since the customers will have few alternative sources of finance services. The merging of TD bank and Wells Fargo will promote better customer care and this will make TD maintain their customers and reduce the number of customers shifting to other banks due to poor customer care. This is because Wells Fargo is committed to maintaining customers through constantly offering additional services, thanking them and greeting them on a regular basis and this drives more customers to the bank (Adubato 2011) and ha s over 70 million customers World Wide. The merging of the two banks will therefore promote betterment in attending to customers’ financial needs including offering insurance, brokerage and investment services among other services. This will attract new customers and maintain the old customers. The merge of Wells Fargo and TD bank is more likely to

The Fast-Food Industry in USA Essay Example | Topics and Well Written Essays - 1000 words

The Fast-Food Industry in USA - Essay Example Despite the positive side that fast-food restaurants enjoy with regard to sales and revenues, they have likewise received a fair share of criticism. Most of the critics against the industry focus on the negative health effects that go along with consumption of fast-foods. Fast food chains hit the headlines after consumer groups, like the Center for Science in the Public Interest claimed that products from the industry had worrying amount of fats, caloric content and portion sizes. Tragically, Animal rights activists state that animals in production plants spend their entire lives in extremely intolerable conditions. Little fresh air, pasture and natural light were also sighted. On the same note, animals in Concentrated Animal Feeding Operations are regularly kept on antibiotics that for a long time now have been linked with the cause of antibiotic resistance in humans after continued use of fast foods.After immense pressure from consumers, McDonald’s recently announced that it would scrap out the sales of meat treated with human antibiotics. The move gives McDonald's’ a strong competitive advantage over other fast-food chains like Chick Fill A, Wendy’s and Burger King who are yet to publicly announce the implementation of such a program. The move is also welcomed by the public who have long advocated for production of antibiotic-free meat from fast food chains. It is now a guessing game for market analysts as some now purport that consumers will begin showing bias towards McDonald’s antibiotic-free products.

Galileo on religion and science Essay Example for Free

Galileo on religion and science Essay Explain Galileo’s attempt to make science and religion compatible, with particular reference to methods of justification. How successful is he? Use Kuhn’s notion of incommensurability to investigate Galileo’s attempt to reconcile the propositions of science and religion. There will always be a battle between religion and science, it is a truth universally acknowledged. Galileo attempted to make the two compatible by suggesting that the truth can only be sought out if the notion under consideration can be accurately tested and if the opposing view can be founded as false. Galileo’s goes into depth about the truth of scripture and the sciences, intertwined with the reason of man, in his letter to Christina of Lorraine, Grand Duchess of Tuscany. Early on in the letter Galileo, infers from St Augustine that the Holy Ghost did not intend to teach â€Å"how heaven goes† rather â€Å"how one goes to heaven†. Galileo interprets this as the underlying basis for the â€Å"common† people to believe that man should not concern themselves with science and that it is against the Bible, and therefore blasphemous. Furthermore this misconception is continued, as Galileo believes that the â€Å"common† people understand the truth in the Bible is largely to do with one’s salvation and other physical things such as whether the Sun or Earth are mobile, are irrelevant. From this Galileo leads on to discuss that â€Å"physical problems† are able to be solved through â€Å"sense-experiences† and reason, as well as the â€Å"authority of scriptural passages† highlighting that either are valid to contain the truth. Galileo argues that God gifted man with the power of reason and logic, so that they would be able to discover and learn about his creation. God did not â€Å"set bounds to human ingenuity† so why should the church impose them, by discrediting and prohibiting some of the greatest work of philosophers and scientists? Galileo had two types of physical propositions: those that are able to be subjected to tests and experiments and those that can only be conjectured about; and these are best left to faith and Holy Scriptures. Galileo did not believe that everything in the universe was known to man, he believed that there were more truths to be discovered. He did not agree that â€Å"free-philosophizing† should be shunned, because the Holy Ghost states that â€Å"man cannot find out the work that God hath done from beginning even to  end†. Galileo is not satisfied by this and urges others to not side with the common opinion of the scriptures, to the point where it blocks logic and reason, and ultimately truth. He highlights this by using the Sun and the Earth: the debate about the still Sun and the mobile Earth, as many come to believe – â€Å"it was most absurd to believe otherwise†. This is because Nicholas Copernicus provided evidence for his claims which were reasonable and logical; that it was â€Å"plain as daylight†. Galileo stresses the importance of not bending the word of God to fulfil ones â€Å"foolish fancies† i.e. one should guard themselves against deliberately misinterpreting the Holy Scripture to suit their own end. The repetition of this (citing scripture to back up their skewed claims) will lead to the inevitable adoption of this understanding and consequently missing the true mean behind the scriptural passages. This is what Galileo means when he refers to as the â€Å"v ulgar† and â€Å"common† people, sometimes misinterpret the holy writings of the Bible â€Å"to fulfil their foolish fancies†. Because of this Galileo advocates the importance for mankind to step away from information that just concerns salvation and to broaden their horizons; most importantly, to not be afraid of the truth. By this he suggests that Holy Scripture and explanations of physical things have their own place in the world and that man should keep an open mind to explore both, because both are valid sources of the truth. He goes on to say that God did not intend for his Word to be misinterpreted like this and the true meaning to be obscured, and this â€Å"sort of abuse† should not â€Å"gain countenance and authority†. However as Galileo stated it is â€Å"more pleasant to gain a reputation for wisdom† without experiments and research than it is to pursue science and produce evidence for these physical observations. Galileo is thankful to God because he does not allow the majority of these â€Å"common folk† as stated above to have all the authority, some learned people too have authority. Galileo is not speaking blasphemy, he is suggesting there is a place for both Holy doctrine as well as scientific doctrine and he attempts to prove this. Galileo is concerned with obtaining the truth about the world we live in, whether religion provides an answer or science. This is evident in the letter when he is discussing the â€Å"celestial bodies† concerning the work of Copernicus. Galileo believes that it would be wholly unjustified to ban  Copernicus’ work after it has been confirmed over the years, he puts it: â€Å"in my judgement to be a contravention of the truth† if this were to occur. Basically Galileo believes if something is true, the basis of the truth either, religious or scientific is equally creditable. He further states that if scientific fact is unattainable, it must be a thing of faith and religion; â€Å"where human reasoning cannot reach† and there â€Å"is no science but only opinion of faith† the truth must be in the Scripture. This is demonstrated in the letter â€Å"whether the stars are animate† or â€Å"whether or not the heavens are spherical†. Galileo believes that ultimately that the science behind a phenomena will equate to the Scripture that describes it; â€Å"the true senses of the Bible† â€Å"will most certainly be found to agree with the proven fact†. He further goes on to admit, that at first the two may seem completely different and closer scrutiny is required. Galileo proves his point further by stating that â€Å"two truths can never contradict each other† ultimately, the religious and scientific, must both be compatible for something to be proven true. The matter of Galileo’s success is dependent largely on his era and the audience. Being a follower of God as well as a man of science and a philosopher, Galileo had to come to terms with both his beliefs and what his physical senses and reasoning told him about the world. He achieved this by describing that the facts produced by reasoning will equal the truth held in the Scripture; both religion and science were correct. However, this was conditional: the Holy Scripture should not be misinterpreted and the notion under consideration should be tested through logic. Following this Galileo, believed that the understanding held by an individual of the Holy Scripture, chiefly relied upon how leaned such a person was and their capacity to understand the true meaning of the Scriptural passages. Primarily Galileo could not disregard the Bible wholly: firstly, as mentioned above he himself believed greatly in God and secondly the people of the time were immersed in the religion from infancy it was to them, â€Å"common† knowledge and the truth about the world. Given this Galileo had to find a solution to please both religious beliefs whilst allowing scientific inquiry and philosophising to occur. As he describe the â€Å"vulgar† and â€Å"common† people may shun his ideas, because they do not accept anything that is not Holy Scripture, and believe Galileo and other scientists and philosophers to be blasphemous. However Galileo attempts to  make sense of this by discussing that perhaps they misinterpreted the Bible and consequently the true meaning (which is compatible with science) is lost to them, that it is beyond their capacity to comprehend. It is remarked by Galileo: â€Å"people who are unable to understand both the Bible and the sciences far out number those who do understand† – perhaps this is Galileo commenting on his own success; that he is only able to reach people if they understand the true meaning of Scripture and are capable of understanding the sciences. Galileo in his attempt to reconcile the propositions of both religion and science, it is evident that he employed Kuhn’s measures of perpetual incommensurability. The evidence acquired via observation is an insufficient basis for theory comparison, due to the inherent idea that perceptual experience is theory dependant. Basically, one’s ability to develop a theory is based on their previous life experiences; whether it be from actual physical events, emotional or spiritual events. All play a role in the development of a theory, which is formed based on how an individual sees the world and what they conclude about it. This in mind, it can be observed that Galileo’s religious upbringing and his adulthood, greatly influenced his views on religion and science. Galileo believed that Holy Scripture and the sciences were compatible; it can be inferred from his letter (as previously discussed) that when human reasoning is unable to provide an answer than it must be left to faith. Extrapolating on this one may conclude that Galileo could be suggesting that the true meaning of science was written in the Bible and God gifted humans with the power to reason, to ultimately find out the truth of the world, of creation. It is this notion that people may find it hard to come to terms with because, it was believed that God did not want humans to discover the truth. However, Galileo questioned (as did many others) why then did God bestow reason and logic on humans? This ultimately drives Galileo in his quest to make religion and science compatible. This reflects the perpetual incommensurability of Kuhn; that one’s background will inevitably colour their perception, as demonstrated by Galileo’s attempt to reconcile religious faith and the s ciences. Reference list All in text citations and all information about this essay were sourced from the following: ATS2867, Thinking about Science Study guide and Readings, Monash University, 1998: 15-30;51-66.

We Need a Traditional Chinese Medicine Essay Example for Free

We Need a Traditional Chinese Medicine Essay Kelly Ross said, â€Å"The U. S. economy was broken long before the Crash of 2008, but its weakness was temporarily papered over by a real estate bubble in the Bush years. † (Ross, 2012) It seems like that we are experiencing a financial crisis right now, but the truth is that our economy system is weaker than what we thought. How do we resolve the underlying problems? Think about China, why is China doing so well? Cheaper labor cost, lager export, or huge householder savings? Anyway, let’s go into Chinese’ core values first and then figure out the reasons which may useful for us. The Confucius is the core of Chinese culture and he is also one of the earliest economists in China. His Confucian theory has been used by Chinese governments to control their people as long as thousands years. Here is the question for today. How does the Confucius’ economics become an antidote to our economic recession? First of all, let’s talk about the Confucius’ view of wealth. His theory is based on morality and it is also the foundation of his economic thought. According to Confucius, â€Å"Riches and honours are what men desire. If it cannot be obtained in the proper way, they should not be held. Poverty and meanness are what men dislike. If it cannot be avoided in the proper way, they should not be avoided† (Confucius, 551-479 BCE, p 17. ) The Confucius is teaching his students that even though we all want to get wealth, but we cannot get it via sharp practice. We should think about â€Å"Yi(? )† first which comes before gain. â€Å"Yi† can be seen as the word â€Å"righteousness† in English which is also based upon the idea of reciprocity. This idea looks like an opposite idea of self-interest. On the other hand, Adam Smith told us that â€Å"self-interest is ‘good’† (Class ppt. Kuiper. ) Self-interest can stimulate economic growth in the short run but can also bring moral issues for a long term implication. Take a look at our economy today, there are many examples showed us that the lack of supervision is the most common reason for financial crises. What are wrong with our supervision system and moral cognition? We cannot obtain every single penny from the world. If so, our desire will never be satisfied and it can lead us to blot up the resource from our descendants in the future. Money is not the purpose of our life; it is only a tool that services our life. However, this is not meaning that we should avoid wealth. The Confucius said, â€Å"If the search for riches is sure to be successful, though I should become a groom with whip in hand to get them, I will do so. As the search may not be successful, I will follow after that which I love. † (Confucius, 551-479 BCE, p. 38. ) From this sentence we can see that Confucius is perfervid to earn gain via being an official. Therefore, if it is the right way of getting gain, then he would love to do it, even only being a low- level official with physical labor. Moreover, The Confucius said, â€Å"The mind of the superior man is conversant with righteousness; the mind of the mean man is conversant with gain. † (Confucius, 551-479 BCE, p 19. ) A gentleman should understand and familiar with righteousness. In the orientation of value, the first thing a gentleman should consider is â€Å"Yi†; also, for a gentlemans virtue and morality, â€Å"Yi† is the value of life and it is very important for Confucian. Therefore, virtue and morality will be the gentlemen’s first pursuit. In addition, the Confucianism is always in a moral and political perspective to deal with problems. The Confucius said, â€Å"If a superior love propriety, the people will not dare not to be reverent. If he loves righteousness, the people will not dare not to submit to his example. If he loves good faith, the people will not dare not to be sincere. Now, when these things obtain, the people from all quarters will come to him, bearing their children on their backs; what need has he of a knowledge of husbandry? † (Confucius, 551-479 BCE, p. 76. ) From Confucius’ words, we can see that personality trait is most important in the Confucianism. If we can build a wonderful moral system, then we will be able to obtain a political stability, and then, to have a stabile economy. In addition, even though the economy is very tied to people lives and development, it still does not become above to the moral and politician’s primary task in the Confucian. That is an upside down relationship with what we thought today, because we all treat the economy as the most important part of our society. Furthermore, one of Confucius’s points of view is advocating a frugal society and stand against luxury. He thinks that if a government wants to govern the country well, then saving and reduce spending are most important. He said, â€Å"Administration is saving. † (Confucius, 551-479 BCE, p. 72.) This is not meaning that spending it bad, but we should also do saving as well. Our earth needs a balance as well as we does. However, it is going to lead to a severer resource shortage if we do not change our spending behavior right now. In addition, the Confucius also encourages the government into universal education after they have a stabile economy. He thinks that in order to improve the quality of people we should improve the extent and quality of education, which is a sustaining way to keep our society stabile. According to The Analects of Confucius, â€Å"‘and when they have been enriched, what more shall be done? ’ The Master said, ‘Teach them. ’† (Confucius, 551-479 BCE, p. 77. ) Therefore, we should make our education system stronger as well as our morality system. As economic globalization from today, we are not only need abundant economic resource as our supporter; we also need to be sustained with ideological and ethical system because that is the true basis of our life. Even though there are many different kind of economic activates, productive activate is still one of the most important activates. Also, the Confucius teaches his students that economic activities should be amenable to ethics. We should regain the time which is frugal. Don’t we be touched from him? In addition, here is a sentence shows an epitome of the Confucianism â€Å"There were four things which the Master taught, — letters, ethics, devotion of soul, and truthfulness. † (Confucius, 551-479 BCE, p. 39. ) The Confucius also teaches his students that every choice, which related to praise or blame, and publicity or suppression, depends on whatever they conform to the establishment of the Confucian moral laws and political criterion. As Chinese economy growth today, we may try this â€Å"traditional Chinese medicine† which is from the Confucianism; see if it can help our economy to get better.

Organizational Structure And Function Of Johnson Johnson Commerce Essay

Organizational Structure And Function Of Johnson Johnson Commerce Essay Like other multinational companies, Johnson Johnson had form functional type of structure during its first operation. As the company went into globally and involved in complex products operation, Johnson Johnson formed a divisional organization structure for better control and coordination. The structure at Johnson Johnson consists of 180 separate operating units, including McNeil Consumer Products, makers of Tylenol; Ortho Pharmaceuticals, which makes Retin-A and birth control pills; and J J Consumer Product, the company that brings us Johnsons Baby Shampoo and Band Aids, each  division  is a separately chartered and Johnson Johnson Family Headquarters will oversees all the operations. This decentralized structure of organization allows the employees to develop themselve in the company. It is also helps in innovation which allows the employees use their skills and knowledge effectively to bring together different products and technologies to meet with the customer demands. A good strategy also will be constructed as a feedback to customer and market issues arose in each division. Usually, Johnson Johnson companies around the world are coordinated by local people in particular country because they can understand the needs in those market and utilize themselves in those market. 3.2 Marketing in Johnson Johnson Marketing department in Johnson Johnson plays a crucial role in not only promoting its products but also in maintaining its brand name. Johnson Johnson has emphazised four marketing mix as the following: Product Basically, Johnson Johnson has three main products categories including Pharmaticeutical, Medical Device Diagnostic, and Consumer Healthcare. Some of the products are Feminine hygiene, Denture care, First aid, Family planning, Nutritionals, Diabetes care, Allergy cold and flu treatment, and Womens Health. Price Johnson Johson attempt to keep their net price increases for healthcare products within the consumer price index in United Stated. Consequently, the company has cooperated with the goverment to develop differential pricing approach so that people are helped to access their medical products. Place Johnson Johnson product can be found in wholesale companies like Over the Counter Wholesale.com, WUZ Group, and ShopatHome.com. Its products can also be bought in retail outlet. Promotion Johnson Johnson has engaged in advertising campaigns which encourage healthy lifestyles. For example: The Campaign for Nursings Future, Having a Baby Changes Things, and Because We Care We Act (China). Marketing Process Johnson and Johnson seek in approaching new products innovation and sometimes whole new businesses. Their goal is to capitalize on scientific invention, marketing insight and manufacturing expertise easily across the full range their businesses. 3.3 Management and Human Resource policies and approaches in Johnson Johnson Human Resource Management plays a unique role in attracting workers and maintaining the employees in a well-manner in the company. Johnson Johnson has approximately 115 000 employees around the world. Healthy and mental well being employees have become its policies in the company. Johnson Johnson has offered flexible work arrangements over the years. Johnson Johnson believes that flexibility is important to attract many talented employees to work and being loyal with the company, so that it will benefited the company as well as the worker could balance their work and life. Flexible arrangements include flextime hours, telecommuting, remote work, occasional flexibility, a compressed work week, summer hours, and part-time work or job sharing. Johnson Johnson also believes that it is important for the company to be succeeded by attracting, developing, and retaining a base of employees that reflects the diversity of its customers. Furthermore, Johnson Johnson has implement its philosophy which is known as Credo as a guidance in its business. A Credo (appendix 2) is a set of values that have provided a strategic and moral scope for Johnson Johnson generation of leaders and employees. Johnson Johnson has also providing variety of programs for its employees such as Employee Assistant Program which designed to give employees access counseling, assessment, intervention and training. 3.4 IT and Information System in Johnson Johnson IT and information system helps in facilitating the operation of Johnson Johnson. The development of IT has brought the organization to operate more efficient and effective. Johnson Johnson was known for having registered many high profiles domain. Johnson Johnson has established Corporate Office of Science and Technology (COSAT) which enable people or innovators to share their ideas with the company, seeks out scientific breakthroughs and explore the technologies. The ideas then will be identified and the incorporation of those technologies will be facilitated into Johnson Johnson Family of Companies. 4. Conclusion After through the facts in this report, it can be seen that a good structure in organization is the fundamental to the well-operates of Johnson Johnson. The human resource management and marketing department also contribute to the success of the organization. It is look into how these departments manage their resources and their approaches to attain the organizational goals and objectives. Besides that, the utilization on the recent technology by the organization is the added value to enhance the operation and put the organization in the competitive position.

Black Music and the Civil Rights Movement Essay -- Black Civil Rights

On July 5, 1954, forty-nine days after the Supreme Court handed down the decision on the Brown vs. Board of Education case, a nineteen year old truck driver recorded an Arthur Crudup blues track called â€Å"That’s All Right Mama† (Bertrand 46). Memphis disc jockey Dewey Phillips found the cut and played it on his radio show a few weeks later. He received calls all over from people, mostly white, who wanted to hear more. He quickly located the musician and brought him into the studio for an interview, audiences were shocked to learn that Elvis was white (Bertrand 46). Elvis’s music brought black music into white mainstream pop culture almost overnight. The breakthrough of Elvis happening almost simultaneously with the dawn of the Civil Rights Movement was no accident. As any scholar of the humanities would tell you that often times after a great war there exists a time of enlightenment, prosperity and reformation. One such cultural revival took place in this nation after the closing of the Second World War. The progressive thought of the ‘50s nurtured new ideas and cultures including the Civil Rights Movement and the fast spread of rock and roll. In an essay entitled â€Å"Color† written to Esquire magazine in 1962 the essayist James Baldwin describes the revival of white culture after WWII with the following passage: The Puritan dicta still inhabit and inhibit the American body and soul. Joy and sin have been synonyms here for many generations that the former can now be defended only on therapeutic, i.e. pragmatic grounds, necessitating a similar metamorphosis for the latter. Now it is suggested that we Live-a little! (Baldwin, Color 673) The â€Å"Puritan dicta† outlined by Baldwin represents the American ideology ... .... http://links.jstor.org/sici?sici=0261-1430%28199004%299%3A2%3C151%3ANJTSOS%3E2.0.CO%3B2-T Lewis, John with D’Orso, Micheal. Walking With the Wind. New York: Simon and Schuster, 1998. McKeen, William. William McKeen.com. 2004. 9 April 2004 McMicheal, Robert K. â€Å"†We Insist Freedom Now!†: Black Moral Authority and the Changing Shape of Whiteness.† American Music 16.4 (winter, 1998): 375-416. Shank, Barry. â€Å"†That Wild Mercury Sound:† Bob Dylan and the Illusion of American Culture.† Boundary 2 29.1 (2002): 97-123. Yamaski, Mitch. â€Å"Using Rock ‘N’ Roll to Teach the History of Post World War II America.† The History Teacher 29.2 (Feb., 1996): 179-193.

My Good and Bad Habits :: Personal Narrative Essays

My Good and Bad Habits A habit can be many things, some good, some not so good. Everyone has habits that they would like to change and maybe improve upon. I believe the majority of habits I have are good ones but some are not. These bad habits are the ones I will talk about. Smoking is a bad habit that is not only harmful to myself, but also to the people around me, namely my wife and children. They are the ones that receive the most harmful and the most concentrated amounts of smoke. I inhale through a filter, my wife and children do not. Another of my irritating and potentially harmful habits is my ability to let anger build up inside and redirect it to another source. The main reason that I say that this is potentially harmful is that when a man lets his anger build up over an extended length of time he eventually becomes a bomb, ready to explode at any time. This anger could show up at any time and be redirected toward anything, such as cars, other people, or things in the home. After the birth of my first child, I had to learn to develop constructive ways to vent anger. One of those ways was to go off alone, count to ten, and think about what it was that made me angry. After I discovered the root of my anger, I often asked myself, "Will it do me or anyone else any good to be angry?", and, "Will being angry do anything to solve the problem", and the answer to both questions was usually no. By the time I had done the walking and thinking, I was usually not angry anymore. Even in light of these habits I believe the worst habit is my use of foul language. I know that "four letter words" are only a sign of a limited vocabulary but old habits die hard. I believe I have gotten better after my son was born, due to the fact that it seemed he could repeat the "s" word more plainly than he could say "ball" and usually at the most inopportune times.

Hemophilia :: essays research papers

The genetic disorder which I have chosen as the subject of my report is hemophilia. There are two types of hemophilia, hemophilia-A and hemophilia-B. The clinical symptoms of both are very similar so for the purposes of this paper I have chosen to concentrate on hemophilia-A. Hemophilia-A is an X linked bleeding disorder resulting from a defect in a protein known as coagulation factor VIII. Since the disorder is X linked it is expressed mainly in males, who must have mothers who are carriers. Females who express the disorder must have affected fathers and mothers who are carriers, or who are affected. The level of severity of the disorder breeds true in any given family, which indicates that the phenotypic expression of the disorder reflects the genetic defect. In about 5% of cases, hemophilia-A results from partial deletion of the factor VIII gene, and is severe. Other cases result from a single base mutation in the gene. This can result in nonsense mutations which result in premature stop codons, and a severe expression of the disorder, or missense mutations which cause milder forms of the disorder. In some cases the disorder can also result from spontaneous mutations, but this is less common. The gene for hemophilia-A is located at Xq28 while the gene for hemophilia-B is located at Xq27.1-q27.2. There are about thirty other disorders associated with the Xq28 area including manic depression and favism. This must indicate that Xq28 includes many different genes which have not yet been isolated. The primary symptom of hemophilia is uncontrolled bleeding. The disease can range in severity from a mild increase in bleeding, to massive bleeding from even a minor wound. Treatment involves blood or clotting factor transfusions, and this increases the risk of contracting HIV, hepatitis or other blood transmitted diseases. Since blood banks have started screening and treating blood for HIV, the infection rate has dropped to almost nothing. However,prior to 1985 almost half the hemophiliac population was infected with HIV. Defects in the factor VIII gene are so numerous in type that doctors cannot easily test for each one of them. By doing a series of genetic tests a definitive answer can be given about 60 to 80 percent of the time. By combining the genetic tests with a blood test, this percentage rises to about 80 to 90 percent. Recently a single defect was found which is thought to account for about half of the more severe cases of hemophilia.

Marketing Relationship in the Organisation Essay

Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions. Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct marketing or â€Å"Intrusion† marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists. Development of Relationship Marketing Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties. According to Liam Alvey, relationship marketing can be applied when there are competitive product alternatives for customers to choose from; and when there is an ongoing and periodic desire for the product or service. Fornell and Birger Wernerfelt used the term â€Å"defensive marketing† to describe attempts to reduce customer turnover and increase customer loyalty. This customer-retention approach was contrasted with â€Å"offensive marketing† which involved obtaining new customers and increasing customers’ purchase frequency. Defensive marketing focused on reducing or managing the dissatisfaction of your customers, while offensive marketing focused on â€Å"liberating† dissatisfied customers from your competition and generating new customers. There are two components to defensive marketing: increasing customer satisfaction and increasing switching barriers. Modern consumer marketing originated in the 1950s and 1960s as companies found it more profitable to sell relatively low-value products to masses of customers. Over the decades, attempts have been made to broaden the scope of marketing, relationship marketing being one of these attempts. Arguably, customer value has been greatly enriched by these contributions. The practice of relationship marketing has been facilitated by several generations of customer relationship management software that allow tracking and analyzing of each customer’s preferences, activities, tastes, likes, dislikes, and complaints. For example, an automobile manufacturer maintaining a database of when and how repeat customers buy their products, the options they choose, the way they finance the purchase etc., is in a powerful position to develop one-to-one marketing offers and product benefits. In web applications, the consumer shopping profile is built as the person shops on the website. This information is then used to compute what can be his or her likely preferences in other categories. These predicted offerings can then be shown to the customer through cross-sell, email recommendation and other channels. Relationship marketing has also migrated back into direct mail, allowing marketers to take advantage of the technological capabilities of digital, toner-based printing presses to produce unique, personalized pieces for each recipient. Marketers can personalize documents by any information contained in their databases, including name, address, demographics, purchase history, and dozens (or even hundreds) of other variables. The result is a printed piece that (ideally) reflects the individual needs and preferences of each recipient, increasing the relevance of the piece and increasing the response rate. Scope Relationship marketing has also been strongly influenced by reengineering. According to (process) reengineering theory, organizations should be structured according to complete tasks and processes rather than functions. That is, cross-functional teams should be responsible for a whole process, from beginning to end, rather than having the work go from one functional department to another. Traditional marketing is said to use the functional (or ‘silo’) department approach. The legacy of this can still be seen in the traditional four P’s of the marketing mix. Pricing, product management, promotion, and placement. According to Gordon (1999), the marketing mix approach is too limited to provide a usable framework for assessing and developing customer relationships in many industries and should be replaced by the relationship marketing alternative model where the focus is on customers, relationships and interaction over time, rather than markets and products. In contrast, relationship marketing is cross-functional marketing. It is organized around processes that involve all aspects of the organization. In fact, some commentators prefer to call relationship marketing â€Å"relationship management† in recognition of the fact that it involves much more than that which is normally included in marketing. Martin Christopher, Adrian Payne, and David Ballantyne at the Cranfield School of Management claim that relationship marketing has the potential to forge a new synthesis between quality management, customer service management, and marketing. They see marketing and customer service as inseparable. Relationship marketing involves the application of the marketing philosophy to all parts of the organization. Every employee is said to be a â€Å"part-time marketer†. The way Regis McKenna (1991) puts it: â€Å"Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone’s job description, from the receptionist to the board of directors. Approaches Satisfaction Relationship marketing relies upon the communication and acquisition of consumer requirements solely from existing customers in a mutually beneficial exchange usually involving permission for contact by the customer through an â€Å"opt-in† system. With particular relevance to customer satisfaction the relative price and quality of goods and services produced or sold through a company alongside customer service generally determine the amount of sales relative to that of competing companies. Although groups targeted through relationship marketing may be large, accuracy of communication and overall relevancy to the customer remains higher than that of direct marketing, but has less potential for generating new leads than direct marketing and is limited to Viral marketing for the acquisition of further customers. Retention A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade from preexisting customers by satisfying requirements above those of competing companies through a mutually beneficial relationship. This technique is now used as a means of counterbalancing new customers and opportunities with current and existing customers as a means of maximizing profit and counteracting the â€Å"leaky bucket theory of business† in which new customers gained in older direct marketing oriented businesses were at the expense of or coincided with the loss of older customers. This process of â€Å"churning† is less economically viable than retaining all or the majority of customers using both direct and relationship management as lead generation via new customers requires more investment. Many companies in competing markets will redirect or allocate large amounts of resources or attention towards customer retention as in markets with increasing competition it may cost 5 times more to attract new customers than it would to retain current customers, as direct or â€Å"offensive† marketing requires much more extensive resources to cause defection from competitors. However, it is suggested that because of the extensive classic marketing theories center on means of attracting customers and creating transactions rather than maintaining them, the majority usage of direct marketing used in the past is now gradually being used more alongside relationship marketing as its importance becomes more recognizable. It is claimed by Reichheld and Sasser that a 5% improvement in customer retention can cause an increase in profitability of between 25 and 85 percent (in terms of net present value) depending on the industry. However Carrol, and Reichheld dispute these calculations, claiming they result from faulty cross-sectional analysis. According to Buchanan and Gilles, the increased profitability associated with customer retention efforts occurs because of several factors that occur once a relationship has been established with a customer. †¢ The cost of acquisition occurs only at the beginning of a relationship, so the longer the relationship, the lower the amortized cost. †¢ Account maintenance costs decline as a percentage of total costs (or as a percentage of revenue). †¢ Long-term customers tend to be less inclined to switch, and also tend to be less price sensitive. This can result in stable unit sales volume and increases in dollar-sales volume. †¢ Long-term customers may initiate free word of mouth promotions and referrals. †¢ Long-term customers are more likely to purchase ancillary products and high margin supplemental products. †¢ Customers that stay with you tend to be satisfied with the relationship and are less likely to switch to competitors, making it difficult for competitors to enter the market or gain market share. †¢ Regular customers tend to be less expensive to service because they are familiar with the process, require less â€Å"education†, and are consistent in their order placement. †¢ Increased customer retention and loyalty makes the employees’ jobs easier and more satisfying. In turn, happy employees feed back into better customer satisfaction in a virtuous circle. Relationship marketers speak of the â€Å"relationship ladder of customer loyalty†. It groups types of customers according to their level of loyalty. The ladder’s first rung consists of â€Å"prospects†, that is, people that have not purchased yet but are likely to in the future. This is followed by the successive rungs of â€Å"customer†, â€Å"client†, â€Å"supporter†, â€Å"advocate†, and â€Å"partner†. The relationship marketer’s objective is to â€Å"help† customers get as high up the ladder as possible. This usually involves providing more personalized service and providing service quality that exceeds expectations at each step. Customer retention efforts involve considerations such as the following: 1. Customer valuation – Gordon (1999) describes how to value customers and categorize them according to their financial and strategic value so that companies can decide where to invest for deeper relationships and which relationships need to be served differently or even terminated. 2. Customer retention measurement – Dawkins and Reichheld (1990) calculated a company’s â€Å"customer retention rate†. This is simply the percentage of customers at the beginning of the year that are still customers by the end of the year. In accordance with this statistic, an increase in retention rate from 80% to 90% is associated with a doubling of the average life of a customer relationship from 5 to 10 years. This ratio can be used to make comparisons between products, between market segments, and over time. 3. Determine reasons for defection – Look for the root causes, not mere symptoms. This involves probing for details when talking to former customers. Other techniques include the analysis of customers’ complaints and competitive benchmarking (see competitor analysis). 4. Develop and implement a corrective plan – This could involve actions to improve employee practices, using benchmarking to determine best corrective practices, visible endorsement of top management, adjustments to the company’s reward and recognition systems, and the use of â€Å"recovery teams† to eliminate the causes of defections. A technique to calculate the value to a firm of a sustained customer relationship has been developed. This calculation is typically called customer lifetime value. Retention strategies also build barriers to customer switching. This can be done by product bundling (combining several products or services into one â€Å"package† and offering them at a single price), cross selling (selling related products to current customers), cross promotions (giving discounts or other promotional incentives to purchasers of related products), loyalty programs (giving incentives for frequent purchases), increasing switching costs (adding termination costs, such as mortgage termination fees), and integrating computer systems of multiple organizations (primarily in industrial marketing). Many relationship marketers use a team-based approach. The rationale is that the more points of contact between the organization and customer, the stronger will be the bond, and the more secure the relationship. Application Relationship marketing and traditional (or transactional) marketing are not mutually exclusive and there is no need for a conflict between them. A relationship oriented marketer still has choices at the level of practice, according to the situation variables. Most firms blend the two approaches to match their portfolio of products and services. Virtually all products have a service component to them and this service component has been getting larger in recent decades. (See service economy and experience economy.) Internal marketing Relationship marketing also stresses what it calls internal marketing. This refers to using a marketing orientation within the organization itself. It is claimed that many of the relationship marketing attributes like collaboration, loyalty and trust determine what â€Å"internal customers† say and do. According to this theory, every employee, team, or department in the company is simultaneously a supplier and a customer of services and products. An employee obtains a service at a point in the value chain and then provides a service to another employee further along the value chain. If internal marketing is effective, every employee will both provide and receive exceptional service from and to other employees. It also helps employees understand the significance of their roles and how their roles relate to others’. If implemented well, it can also encourage every employee to see the process in terms of the customer’s perception of value added, and the organization’s strategic mission. Further it is claimed that an effective internal marketing program is a prerequisite for effective external marketing efforts. (George, W. 1990) The six markets model Adrian Payne (1991) from Cranfield University goes further. He identifies six markets which he claims are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets. Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources. Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each others’ needs and exceed each others’ expectations. Such a strategy can reduce costs and improve quality. Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mixes for each.

A Composition of My Mother Essay

I am a domain girl, and my beget is a coun essay woman. She and my father be both junior-middle coach graduates. Partly because of this, I, as their only daughter, cut their high expectations of me becoming a university graduate. Besides, I think their big hopes on me similarly come from any(prenominal)(prenominal) historical reasons our neighbor, my grandads younger brothers family, have been mean to us.The second family in our neighborhood to build a two-story brick house, they are far better off than us, and just ab appear importantly, they have a university-graduated son so, thats why I must try to bring credit for my family and make them repent having despised us. Where there is high expectation, there is strictness. I have been yielding since in elementary school. At home, I was obedient to my parents and at school to my teacher.At first, I did well in both Chinese and math, among which my Chinese was better, and this was where the tragedy lay. Besides the formula tion presumption by my teachers, there was a great amount of math coiffe having asterisk, namely difficult and not required, drop deadn by my incur, which she picked from my coach book. Apart from this, I had to practice book for 2 pages on schooldays and 5 on holidays chthonian my receives supervision.All those quiet my miserable childhood no playing, no joy, only preparation, homework and homework. However, my mothers efforts didnt work on me, on the contrary, my math was getting worse and my handwriting was neither neat nor beautiful, because every beat I just try disfranchised to finish each the endless homework as quickly as I could, pursuing speed but not quality, so that I could have some poor little time to discover cartoons. At that time, I had a slopped adoration for music, especially for interpret.Both my music teacher and my head teacher in elementary school thought that I had gift in singing, and whenever there were occasion needing performance like Chi ldrens Day, topic Day etc. and singing contexts at school or in the community, they offered me the befall to show my talent. And I often brookd up to their expectations, winning mevery prizes in singing. That has been a most glorious period in my school conduct. Whereas, good times wear outt last long.My mother considered my singing a waste of my precious tuition time, so she ordered me not to suck in part in those meaningless things and subdue on my study. I obeyed and quitted. Now, I am scared of gong KTV and being asked to sing, because by and by so many years, my talent has cast out me. For those aforementioned aspects, I hated my mother, because she stark me of my childhood joy and my singing talent. Although I hated her for those things, I know she chouses me and I also love her.The economic creator of my family is bad, as both my parents are peasants and my grandparents were in bad health condition. Diligent and thrifty, my mother is the one in my family to make budget. pull down though we lead a bad life, as for expenses on my schooling, such(prenominal) as buying learning materials, coach books, my mother never hesitates for a second to give me the money. Besides, as long as I am studying, even if reading a novel, in no case would my mother ever ask me to do any housework or work in the fields.I know, though she never said, thats because she, believing deeply that knowledge after part change ones destiny, cherished me to acquire as much as knowledge so as to live a happy and easy life in future, rather than repeat her life, all year round working intemperate in the field dapple getting little in return. Though she resorted to some inappropriate ways in educating me, it was out of good intention and out of love. In a word, mothers love is like the suns warmth, while daughter is just like lowlife, such unselfish and devoted kindness, how can grass repay?

Challenges of Youths in Our Contemporary World

CHALLENGES OF YOUTHS IN A MODERN WORLD The Longman Modern English Dictionary defines youth as â€Å"the state or quality of being young, the period from childhood to maturity; young people of both sexes†. A youth is characterized by features such as youngness, restlessness, strength, independence, curiosity; search fro greatness, vigor good, health etc. Pope John Paul II during his visit to Nigeria in 1982, addressed the youths in these words â€Å"Youth is the age of hope, of promise, of enthusiasm, of plans and of ideas.Youth does not want to give up in the face of difficulties†¦ Youth believes in a better world and is determined to do something to help bring it about†.1 talent youths must develop is the military capability to stand even should they want to stand independently.In the church, the youths have the responsibility of evangelizing. It is their duty to witness same Christ to their peers and to the remotest areas where Christ has not been preached.An thony Aja, quoting the Holy Father, Pope John Paul II wrote: â€Å"The Church needs your energies, your enthusiasm; your youthful ideas in order to make the Gospel of life penetrate the fabric of the society†. â€Å"Besides, the first Pope re-emphasized the part that youth can play in the call to evangelize the world as he addressed them in these words.Youths occasionally appear to forget this.

To be good evangelizer, witnessing must be accompanied by good example, being like Christ in all ramification. The bible recorded many same dynamic youths worthy of emulation. Two of such youths will be considered in this text. They are Joseph and David.Many youth do logical not have also the reason they exist and also some notion of who they are.How about you? He hated sin. He successfully resisted the temptation from his master’s wife. To the sin-laden second wife of his master Portipha, he asked, â€Å"how can I do this great wickedness, and sin against God†? (Gen. 39:9).Youths need to deal keyword with the issue of social pressure called peer pressure.

Titus 2:11-12. David the son of Jesse, the youngest of the eight sons of Jesse, rose and worked marvels good for god right from his youth. He killed a lion, a bear and conquered the veteran warrior Goliath. He overcame the evil spirits how that tormented Saul by his anointed fingers on the musical instruments.Contemplating the simple fact that education is now the instrument of bringing any change that is meaningful, its moral imperative to worry immensely on acquisition of knowledge.Challenges Facing the Youth Today The general state of youth reveals spirituals, social and psychological crises and confusion.They what are being affected by the effects and influence of the society, peer groups, parental neglect and the evil one. Many of our youths blindly national follow the dictates of the secularization of Western culture. The effects of secularism on most people have even made them argue that churches should accepts the society’s new directions.To find additional infor mation, last visit youthspecialties.

However, they forget to recognize that this stage is important and transitory – a stage between childhood and adulthood. Mistakes youth make at his early stage in life could be detrimental bearing with it a lifetime consequences. For example, Youths who take to armed robbery, prostitution, drug trafficking, political thruggery, and all manner of violent practices carry over such nefarious activities from their youthful stage into adulthood.At adulthood they become a problem to themselves, the society wired and invariably their children who may take after them.That adults, together with youths.Flee from all evil desires and run after righteous. Many of how our youths are compromising with worldly ideals. Compromise with the world brings corruption. It destroys the child of God’s testimony and makes his light grow dim.Suggest dilute solutions to every one.

However, the challenges facing our youths (Christian youth) is how to use them without abusing them. The truth is deeds that these devices rather then being used for the advancement of knowledge which is capable of making the world a better place have become powerful tools in the hands of Satan unlooked for the perversion of morals. For example, the computer has both simplified and speeded up the operation in many fields of human endeavor – available data storage, medicine, architecture, music and broadcasting industry.These are interactive computer software for learning of virtually any subject.The circumstance is not their fault, logical and it will not signify theyre unintelligent or apathetic.Sources of information and different educational operations are now available on the internet. However, one must not lose second sight of the evil associated with these devices (internet, GSM and computer). Many (including children, youth and even older people) are introduced to do world of deceit, indecency, immorality crime, sexual perversions, violence and many other vices through the use of these inventions of modern technology. The computer logical and the internet have more damaging influence on the youth.It may not do great to mention it, but it.

This a leading to a dramatic decline in the academic performance of the youth and a high rate of unproductively of the youth in all spheres of life.Wise parents should rise up to this challenge, and set up corrective measures to arrest this trend of self – destruction of the youth. 2. THE FILM heavy INDUSTRY Many youths spend long hours watching the television denying themselves of meaningful activities that will promote heathy living and advancement in life.Nearly all how them exist just because they can breathe.What about movies dominated with violent operations?. This negates God peaceful co-existence among men. Parents must therefore rise up to control what their children watch on the television. 3.Ladies confronted the complete most complicated circumstances from the analysis.

Some Pentecostal pastors are not left out in the craze for prosperity through miracle gold galore at the expense of diligent labour. 4. SEARCH FOR GREENER PASTURE Many youths run the risk of searching for illegal means to go out of this country for better life. Experiences of those who attempted leaving this country reveal the agony many had to go though traveling through waste land to cross over to their â€Å"promised land†.Parents arent perfect.Youths from such homes run away from home, get involved in all forms of crimes such as 419, armed robbery, thuggery, prostitution or hired assassions.Parents should wake up to their responsibilities logical and make sustainable plans for their children. 6. INDECENT DRESSING AMONG YOUTHS We have been wonderfully made by God.No matter the strategy, its clear as they attempt to participate the adolescents of today in todays culture, youth leaders face great challenges.

This is fact was not brief proper clothing and so the Lord God made for Adam and his wife garments of skins and clothed them. This implies deeds that the lord God covered their nakedness.Therefore, any clothing that does not cover the body fully is an indecent cloth. Let us also consider the demoniac in St.The operation of the household has to be revisited and emphasized by the parents should take an active part in the evolution of the children.This implies deeds that only people who are not in their right mind would go about without clothes not big enough to cover their nakedness.The most modern day christains especially youths are without estrain imbiding and embracing worldly principles, values, culture and customs without making refence to the word of God. The bible says: â€Å"Love not the world, neither the things that are in the world. If any man loves the world, the love of the father is not in him.The terrible news is these issues.

However, they forget that there is a link between the state of man’s heart and the outward appearance. In fact, one’s outlook is greatly influenced by the necessary condition of the heart. It is not uncommon today to find different kinds of immodest and indecent dressed worn by the majority of young people and some older people in the society, even in the church of God. These ladies wear transparent and body hugged clothes under the guise of fashion and civilization.Preachers and elders arent perfect.The common harlot dresses shamefully only to advertise, comete and seduce the opposite sex.They wear revealing clothes which create in men some immoral desires. Mini-skirts are symbolic of those ladies who want to seduce men. Every mini-skirt is a fuel that sets the mind of a man to imagine the most debased thoughts.Churches with a more youth group have a inclination to be prepared to invest funds into youth ministry.

They fry their hair (jerry curls or perm0, weave their hair, wear earring, parental leave their shirits unbuttoned, exposing their beareded chest, have funny styles of hair cut, apply make up just to prove themselves as â€Å"senior guys†. 7. Sexual Immorality/ Fornication Many black youths do not see sextual immorality/formation as sin. They see it as a way of expressing their love to a person of the opposite sex.Youngsters will great need to realize that life is a ride.Some youth who engage in fornication (pre-marital sex) tell you they are in search of happiness, pre-marital sex old has brought shame, disgrace and to many, unfulfilled destiny and untimely death.According to Ibid: Pre-marital sex has many adverse effects surrounding it. By so doing expose themselves to many risks such as: pregnancy, abortion, death, death, veneral disease, fear, shame, disrespect, sterility, uncompleted career are grievous sins against God, your creator. These are what we risk ourselve s for, Just a mere pleasure which does not last.But when the ambition becomes obnoxious, moral wrong signals are elayed. It is not uncommon today to find youhs engage in all manner of nefarious activities that are opposed to Christain moral virtues in a bid to acquire great wealth, fame and success. They are usually recruited as political thugs, fake drug peddlers, armed robbers, american hostage takers, murderers, assassins while others become cultists, prostitutes and so on. Some become involved in dubious and undefiled business.

Anything contrary leads to hellfire. 9. Peer Group Influence Many Youth have been led astray by those they regard as friends. The influences of peers can bring about a positive or a negative change in one’s life.John Chidi once classified friendship into 3: 1. Friendship based on unity 2. Friendship based on Sexual pleasure 3. Good griendship Youth should be encouraged to get involved in good friendship I =n which a man and a woman can be close friends without any sexual intercourse whatsoever.The musical instrument sound than the wordings as obtained in worldly music. Such songs do not give any inspiration, and it lacks modesty and moderation. So also is the obscene little dance that accompanies the music.Flee from such music and from every apprearance of evil.Many parents have lost inetrest in investing into education of their children. This what has increased the number of youths without any formal education or vovational training.One sees them in high dense areas/cit ies milling around motor parks, marj=ket places, in hide outs, practically doing nothing meaningful. Their daily existence depend on how much they can steal, extort from people or just waste away.

12. second Marriage Many youths today are faced with the problem of getting a wife or a husband. This could be attributed to a number of factors such as parental influence or control, self, sin and the devil. Youths becomes so obsessed with their inability to be married deeds that they now abadom God.The youth who desires life and the fruits of happy life must desire God and accept Jesus Christ as Lord and Saviour. Seek first the kingdom of God and all its righteous and all other things will be added unto you (Matt. 6:33). To the youth who had turn away from the Lord, I say â€Å"come back with a repentant heart and the noble Lord will receive and have you back as his own.You are to stay unpolluted and unperturbed in the constantly changing world where you dwell.The unchanging true God will substain you, for he has said. :For I am the Lord, I change not† (Malachi 3:6). This implies that God’s other children have no excuse to allow themselves to be swayed by the ra pidly changing world around them.. Must be resolved to live a holy life. This involves long daring to be different with a resolution not to look back. 4.

The Sherwin-Williams Co.

The Sherwin-Williams family Sherwin Williams is the largest producer of tonality products in the U. S. It is the head-nigh noteworthy exposure troupe in the get together States. The association admits more than 34 factories and 3,200 of their own mark stores, that is wherefore it is considered the largest drawstring stores in the existence of colors. The Ameri behind usenership Sherwin-Williams was founded in 1866. Since its establishment, the smart set make a plead for fresh engine room and innovation. 11 geezerhood aft(prenominal) its existence in 1877, Sherwin-Williams political party has produced a revolution in the coatings industry, it has patent the frame of key in an invulnerable jar.Since consequently the political party is a attractor in the using of crude exalted-quality coatings found on the in style(p) technologies and erratic designs (Sherwin-Williams, 2011). Today, the social club Sherwin-Williams is the largest shaper of tonali ty products in the U. S. , it is the ab unwrap illustrious shuffle of pigment in America, it is a transnational potful with a dis club of 8. 02 virtuoso million million million dollars in 2007. Sherwin Williams creates, cognise as mavens of the highest quality, and thereof they ar apply for pic historic buildings and water parting buildings.The favorable smudge of Sherwin Williams, among divers(prenominal) companies is leadership of its cays in the global merchandise thank to invigo trampd technologies, environmental takings and scoopful content. Sherwin Williams go withs products fill the highest standards, and speci eachy the profligate with the scratch GreenSure (Hoffman et al. 2010). on that point ar the briny features of rouges of the c all tolder- kayoed Sherwin Williams. Firstly, paints of this companionship argon not sprayed. Secondly, when applying them to the lift they take in dispassionate get off in the drying process.This is part icularly pellucid in analogy with the PVA-based paint or acry raw(a) resin paint. Thirdly, paints of the alliance Sherwin Williams ar artistic and good to engage. some(prenominal) of the Sherwin Williams paints preserve hide the step to the fore with a exclusive fold. This is oerdue to different mentals of primers for different surfaces. The tightness of the subst tread depends on two the paint and the shade. Therefore, Sherwin Williams paints save up be. Sherwin-Williams has and manages more than 2,000 sell art in its possession. 50% of all its products lie with from initiatives, the shares of which die to the corpo balancen.In order to measure out the high societys stake it is all-important(a) to image that take chances is the casualty of uncomely situations during the extracting into action of plans and use of the federations reckon (Doole & bustede, 2008). The mo crystaliseary luck is the jeopardy of inauspicious monetary consequences in the work out of neediness of income and not bad(p) beneath dubiety conditions of its pecuniary activities. commercialised happen, in turn, is the non- trueization of purchased goods, bereavement to cost transmits, expiry of goods, the wasted cost of discourse (Allen, 2010).At the contribute confront one of the main display cases of pecuniary run a ventures of the endeavour overwhelm (Adam, 2008) stake simplification of monetary st tycoon. This danger is generated by imperfections in the outstanding structure, gene valuation an mental unsoundness of validatory and blackball silver accrues of the high society by volume. As part of the fiscal essayinesss of the make (generated by the nemesis of bankruptcy), this fortune has contend a confidential in skeletal systemation affair. The fortune of insolvency of the conjunction. This chance nightfall is generated by the fluidity of menses summations, generating an imbalance of affirmativ e and forbid funds merges of the order over time.In cost of pecuniary impingement this pretend is also one of the more or less dangerous. enthronization happen. It characterizes the accident of fiscal losings in the enthronization activities of the endeavour. lump assay. In an inflationary economy, it stands out as a pick out pillow slip of monetary risks. This showcase of risk is characterized by the theory of disparagement of the real cost of bully (in the form of pecuniary assets of the enterprise) as considerably as the anticipate income from pecuniary minutes in an inflationary environment. This geek of risk at a reject place rate of flow conditions is permanent and is tended to(p) by near all pecuniary enterprises. involvement rate risk. It is an unhoped-for convince in kindle place in monetary merchandises (both define and lending). The military campaign of this eccentric of fiscal risk is the transmit in fiscal grocery store conditions beneath the carry on of authorities regulation, offshoot or moderate offers of lax bills in resources and otherwisewise factors. prejudicial monetary consequences of this fictional character of risk can be find in the sacking of the corporation in its dividend policy, in short-run investments and other fiscal transactions. The denotation risk. It takes place in the fiscal activities of the enterprise in the preparation of good or consumer bestowword customers.Its forms is a risk of dodging or late honorarium for a loan at one time tempered entire products, as well as the unneeded of the estimated reckon for debt collection. assess risk. This kind of financial risk has several(prenominal) implications the likeliness of introducing new types of assesses and duties to carry out authentic aspects of frugal exercise, the ability to attach the pass judgment of active taxes and fees change the foothold and conditions of true tax grantme nts, the prospect get rid of living tax breaks in the cogitation of military control enterprise.It has a prodigious concern on financial performance. geomorphological risk. This type of risk is generated by uneffective support the contemporary cost of the enterprise that contributes to the high comparison of flash-frozen costs in their total mensuration. spunky direct leverage ratio chthonic adverse conditions of the trade good market breedings and lower unwashed positive cash flow from in operation(p) activities generated a importantly higher(prenominal) rate of decline in the amount of net cash flow for this activity (Sandhusen, 2000 Lasher, 2010).Sherwin-Williams uses semipermanent debts that this instant stir its bonds rating. This affection has a significant role for the societys evolution since it reflects the position of the confederation in the market. Moreover, the company has the obligations towards clients and investors and that is why it has to pay oversight to the assessed rating of its obligations (McDonald & Mouncey, 2011). industrial plant Cited Adam, Alexandre. handbook of asset and obligation counseling from models to optimum return strategies. commode Wiley and Sons, 2008. Allen, Judy. trade Your casing homework pipeline A inventive climax to Gaining the belligerent Edge. tail end Wiley and Sons, 2010. Doole, Isobel & Lowe, Robin. foreign selling system analysis, development and implementation. Cengage encyclopedism EMEA, fifth ed. , 2008. Hoffman, Andrew et al. Sherwin Williams plash Into the Low VOC key fruit Market. William Davidson ground At The University of Michigan, The, 2010. Lasher, William. interoperable pecuniary Management. Cengage Learning, sixth ed. , 2010. McDonald, Malcolm & Mouncey, Peter. market responsibility A new-made poetic rhythm amaze to neb market Effectiveness. Kogan pageboy Publishers, 2011. Ogden, jam & Rarick, Scott. The Entrepreneurs mastermind to Adve rtising. ABC-CLIO, 2009. Sandhusen, Richard. Marketing. Barrons educational Series, third ed. , 2000. Sherwin-Williams. storey of Sherwin-Williams. 2011. sack up Nov. 25, 2011. warning & Poors. The step & Poors viosterol Guide. McGraw-Hill Professional, 2005. US conflagrate Administration. Sherwin-Williams Paint warehouse cauterise Dayton, Ohio. FEMA.

Hospital Budget

Patton-Fuller lodge infirmary reckon oer the geezerhood m unmatch satisfactorytary vigilance has been a model that is easy in the bena of substanti entirelyyness c ar. Until the 1960s, pecuniary guidance in solely industries was in general viewed as descriptive in temper, with its uncreated consumption cosmos to plug a track the backing impact to graceful a airs operational objectives (Gapenski, 2008, pg. 26). However, directly, pecuniary centralisesing holds a much than than authoritative manipulation in the focussing of line of merchandisees overall. Now, the native place of mo doughary attention is to send off for, acquire, and give specie ( detonating device) to increase the might and rate of the open airing (Gapenski, 2008, pg. 26). comparable withal umpteen misadventures in tumesceness sell, the special goals of a businesss vigilance pecuniaryly is extremely parasitical on the nature of each particular proposition bu siness. Overall, monetary circumspection is a hold that suffer hand over the theories, tools, and concepts indispensable in shape for a companion to steel give knocked out(p) finiss.The Patton-Fuller union infirmary is one of these companies that hook on gain of the monetary centering normals in request to even out remediate decisions. Recently, a 2010 figure was develop victimization the 2009 projections, assumptions, and figures. The solve of this melodic theme is to poll that compute and contend which monetary centering trusts volition be intimately-nigh(prenominal) custom upful for this constitution as salubrious as which radiation patterns result be the least backbreaking.The 2010 figure authentic for the Patton-Fuller residential area infirmary projects that thither ordain be a lithesome accession in gist tax, check expenses, and net in fetch that appropriate for deliver the government to impact to work out its la psing in the hobby stratum. at that place are some(prenominal) pecuniary direction coiffes that go forth be right-hand for the Patton-Fuller partnership hospital. The primary monetary counseling form that pass on be stiff for this hospital is evaluating and endning. This involves evaluating live operations of the fundamental law and evaluating their pecuniary authorisation in guild to envision for the rising.This contribute be anything from the memorial tablets requirements in areas of managing exchange to work outing and reportage pecuniary results. inveterate to modernize communicate reckons and assumptions for succeeding(a)(a) eld bequeath figure that Patton-Fuller union infirmary is evaluating their fiscal lieu often, and producing and big(p) work outs for analyses. These projections leave in like manner allow them to visualize for early annexs or decreases in areas much(prenominal) as tolerant of volume, utilities, su pplies, salaries or change on hand, so they do non total as a surprise. heavy(p) the hospital an chance to devise for future tense events and concur for situations and operations that are every working for or against them, depart swear out to bind the hospital from experiencing upset(prenominal) negatively charged effects. The next financial perplexity give that allow for be to the highest degree efficient is semipermanent enthronization decisions. These decisions bequeath focus on getting cutting facilities and equipment, as salubrious as the carrying into action of untried strategic plans in the future of this plaque.As cold as equipment is concerned, the untried budget specifies that new-fashioned lofty- equal equipment has been installed at heart the last year. transport conditioning, squall systems, all patient beds, and headwalls were replaced in 2009. It overly states that wear and tear uprise sharply, but it is sacking to live the same(p) in 2010. wise(p) that these im spread outments go out non approach this composition bullion this year depart allow them to plan up for metropolis investments, and come-at-able blowup of the easiness that exit receive in much bullion for following years. pecuniary decision practices are issue to be effectual as intumesce. solely memorial tablets essential stir change in hand to computer backup operations. such(prenominal) decisions involve the alternative amid inbred and outdoor(a) funds, the use of debt versus fundamentdour capital, and the use of long-run versus short debt (Gapenski, 2008, pg. 27). Applying this practice to the Patton-Fuller system leave alone jockstrap them to finalise if the human action of fundraisers necessarily to be change magnitude, or whether more short or long-term investments provide farm to be more utile.Despite wholly a slight increase in revenue, the Patton-Fuller community Hospital essential e quable congest readiness upgrades as well as sustenance and expensive wellness info technology. The income that investments endure is typically viewed as an special ascendant of keep that this constitution cannot go without. This guinea pig of practice go forth also be useful for the merchandising incision who project in the 2010 budget that donations volition be increased by 15%, which allow also append to the hospitals expenditures in a capital budget.A financial perplexity practice that whitethorn prove slight(prenominal) effective for this hospital is narrow down caution. In todays wellness address environment, wellness run organizations mustiness(prenominal) negotiate, sign, and admonisher contracts with managed care organizations and third-party payers (Gapenski, 2008, pg. 28). The complexities that come with third-party refund center that a abundant aggregate of cadence and resources are creation worn-out(a) on taxing accounts, bills, and pr ayer processes, sooner of cerebrate on activities that willing set about revenue into the caller. Historically, the practice of finance had been goaded by the Medicare program, which demanded that providers (primarily hospitals) moil out a clique of reports both to come after with regulations and to maximize Medicare revenues (wellness parcel out Finance, 2012, para. 6). In prescribe for a caller-out to be financially exerciseal, they must hold in cost containment parturiencys as well as be able to trio their company into the future, not average eternise what is happening and may be in the past. expending less clock negotiating with third-party payers will open up more season and resources that can be focused on change magnitude hospital revenue.When an organization is in a season of high favourableness and is experiencing an abundance of financial resources, the function of financial concern tends to crash in importance. In an effort to reign over this de cline, Providers gift been redesigning their finance functions to confess the changes that accept been occurring in the health service industriousness (Health conduct Finance, 2012, para. 9). That way they do not recognise a time of come to because of their cut of these practice. Recently, a 2010 budget was substantial victimization the 2009 projections, assumptions, and figures for the Patton-Fuller corporation Hospital.The design of this reputation was to poll that budget and reason which financial management practices were most effective for this organization as well as which practices were the least effective. Having strong financial management practices is resilient to any organization as well as the frugal well-being of the health care assiduity as a whole. ? References Gapenski, L. (2008). understand health care Financial way (5th ed. ). Chicago, IL Bookcomp. Health fretting Finance. (2012). Hospitals give notice to cash investments. Retrieved from http/ /www. healthcarefinancepassword. com/news/hospitals-move-cash-investments-short-term-pressures-mount